Menu
Sber
FinTech Growth Campaigns
Orchestrating scalable growth funnels for tens of millions of users. Bridged marketing, product, and engineering to increase CTR by 15% and drastically reduce campaign time-to-market.
Meta:
Role: Senior Product Designer
Years: 2020–2022
Scope: End-to-end funnels (Email → Landing → Product), A/B testing, scalable design systems, cross-functional alignment.
1. Context, Team & Constraints
Sber is one of Europe’s largest financial ecosystems, serving tens of millions of customers. Our cross-functional growth team (Product, Marketing, Analytics, Dev, Design) was responsible for performance-driven digital campaigns promoting core Sber products.
The Constraints:
Heavy financial compliance
Legal approvals for every claim
Heavy financial compliance
Legal approvals for every claim
Heavy financial compliance
Legal approvals for every claim