Woodconcept
— PROJECT NAME
WoodConcept
— ROLE
Art Direction
Graphic Design
UI/UX
Animation
Branding
— YEAR
2017
As the web designer for woodconcept.biz, I crafted the website’s layout to highlight the beauty of wood furniture and ensure seamless user experience. I optimized it for search engines, integrated e-commerce features, and prioritized performance and security. My role was to blend creativity with technical expertise to showcase WoodConcept’s products effectively
Woodconcept are a company from Vietnam. They produce furniture and wholesale abroad.
The main purpose of this website to provoke customers leave their contacts after getting interested in furniture that produce Woodconcept team.
So I decided to introduce customers using video from the start of the page, then tell small story about the team and then show big beautiful renders of their production.
They also create custom design, so I left small button of video description, as at this moment a customer already interested in and going to play the video, as it's easier than to scroll and read.
Main Page
Collections Page
After get to the collection page, customer can look at Collections more widely.
To add weight of each Collection I decided to show 2 Collections on each line, as it’s still easy to look in details and also informative if customer wants to scroll down.
Access required
After clicking on a Collection, user should Sign in. That’s done to prevent Collections from copy and figure out with what type of client team going to talk later.
Collection Page
After Signing in, customer can look at a Collection widely. Collection page contains big photos of parts of the Collection and a photo of Collection taken in real environment. Customer can also look at Related collections.
After Order
After ordering a Collection, there is tiny questionnaire for customer, to understand expectations and talk more accurate.
Result
As s result, Woodconcept team has Conversion Rate from website around 10%.
Anton Ukhov
Senior Digital Designer
w/ Product Thinking
Let's work together